Digital media are having an ever greater impact on society. It is therefore vital for companies to keep pace, especially as they are increasingly reaching their target groups via online media. They therefore need experts who keep an eye on technological developments and at the same time reflect on these interactions with social trends and make strategic use of them. Their education is in the Master‘s programme „Media, Technology and Society“. The graduates are experts in the development, planning, implementation and evaluation of new forms of communication, media and study methods for journalism and strategic communication. At the same time, they are sensitized to the ethical dimensions of digitization, for example with regard to the use of data.
The English-language programme is offered in two variants: three-semester for graduates of relevant seven-semester Bachelor programmes, four-semester for those from sixsemester Bachelor programmes. This is preceded by a practical semester. Together, all students acquire in-depth methodological, theoretical and conceptual knowledge in the fields of technology and society in two semesters. These are put into practice in workshops and laboratories. Elective modules enable individual specialisation. You will find a detailed description of the course contents in the module manual (German).
Graduates have a wide range of career opportunities in the fields of editing and consulting where media, technology and society interact:
All candidates undergo an aptitude test. A further admission requirement is a qualified Bachelor‘s or diploma degree in the field of media sciences or a related field. The three-semester course requires 210 CP. For the four-semester variant 180 CP are required. In the first semester an additional practical term is required.
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