International Tourism Management (M.A.)

International Tourism Management (M. A.)

Tourism is a highly dynamic, continuously expanding and developing phenomenon. Tourism needs managing. Activities in strategic planning, market research, e-commerce, project management and other specific management functions are becoming increasingly more significant. All these activities demand an international and intercultural approach. Our Master of Arts in International Tourism Management prepares first-degree graduates for a successful career in this vibrant and dynamic sector.

Programme Overview

The Master of Arts International Tourism Management is a multidisciplinary Master Programme that has been created by the university's business faculties in close consultation with business, industry and the professionals in response to a challenging and rapidly developing organisational environment. The programme is dedicated to qualifying first-degree holders for management positions in globally-operating tourism organisations. With this Master programme, Heilbronn University provides students an international learning environment, the programme is delivered entirely in English. Students benefit from our favourable student to lecturer ratio and a clearly structured, time-efficient schedule (3 semesters, full-time programme).

Programme Structure

Students experience a period of intensive independent study. This allows them to progress at a speed suited to their individual needs and to work on their own initiative in areas which are of interest and value to them. Some more specific objectives of this approach are:

• to introduce the students to the techniques of researching, organising and presenting the results of their work,
• to stimulate critical thinking and logical analysis,
• and to develop a sense of responsibility for attaining their goals.

The course content is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning such as guided business simulations, case studies, project work and role plays.

A tutorial support service is offered for students on both an individual and a group basis.

Career Perspectives

The tourism branch is an extremely diverse sector. As a result of its rapid growth, it offers excellent career prospects for MA International Tourism Management graduates. Job opportunities exist in a wide range of globally-operating local, regional, national and international tourism organisations. Potential employers include the various public sector institutions and non-profit organisations that regulate and promote the tourism industry, as well as private tourism companies.