MSc in Marketing and Digital Media

Master of Science (MSc)
MARKETING AND DIGITAL MEDIA SPECIALISATION

An innovative programme that integrates the most recent digital developments with current marketing and media knowledge.

PROGRAMME OBJECTIVE

The specialisation in Marketing & Digital Media is part of the Master Degree (DEAMIE)*.

The MSc in Marketing and Digital Media mainly focuses on the digital marketing field to provide the students an integrative view of the different digital marketing tools and how they can play an important role in building a brand. It also puts an emphasis on how to apply marketing techniques and key strategic marketing aspects in an increasingly digital and globalised world. This way, during the learning process, it equips students with the skills and knowledge to succeed in an international, cutting-edge career in marketing.

The specialisation adopts a variety of teaching methods, such as blended learning as well as case- and project-based teaching, to foster hands-on learning that allows students to put theoretical concepts into live practice.

Students start their studies in the vibrant city of Madrid, where they stay for the first two terms. Next, students will be taking specialised courses either in London or Berlin and conclude their studies again in Madrid where they will engage in consultancy projects. On top of all these experiences, students will also interact with leading tech companies during the International Study Seminar, thus providing students with an updated and global knowledge base that is grounded in the most recent developments in the digital marketplace.

OPEN-MINDEDNESS AND DIVERSITY

The interaction with teachers from more than 20 nationalities guarantees a greater depth in multicultural learning. Students of the MSc of Marketing and Digital Media come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. They form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.

Aware that you all have your own identity and personality, the programme aims to make you curious and versatile to help you succeed in your future professional life.

This Master has trained more than 700 participants. They now occupy strategic and operational marketing positions in a variety of companies worldwide.

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