International Wine Business (B. Sc.)

Hochschule GEISENHEIM University

65366 Geisenheim

International Wine Business (B. Sc.)

Are you equally fascinated by marketing and business as well as the art of winemaking? The English-language version of our B.Sc. International Wine Business offers you the ideal combination.

The degree course combines topics in economics with knowledge of winegrowing and winemaking. It is supported by practical projects, experts and lecturers from industry, excursions and practical training, thus equipping our graduates for various positions in the wine business.

The practically-oriented education at Hochschule Geisenheim University enjoys a good reputation worldwide, and the university's wide-ranging network makes it possible for our students to gain experience abroad, either in a study-exchange program, or in an internship.


The B.Sc. degree course international Wine Business combines business with knowledge of viticulture and enology, including in-depth knowledge of business management, marketing and winemaking. Our students are also equipped with key skills in languages and project management.


Around two thirds of the modules in the program are compulsory. The first year builds the foundation for the rest of the degree program, with modules such as Business Operations and Economics, Marketing Basics, Law, Sensory Evaluation as well as World Wine Markets.

Second year compulsory modules include Wine & Beverage Marketing, Marketing Projects, Business Management, Management Accounting, Viticulture and Enology.

Students can additionally choose from over 30 semi-compulsory and optional modules, thus strengthening their own professional profile:

  • Modules such as Investment & Corporate Finance or Business Plan prepare students for a career in Company Management and Controlling.
  • Students who are interested in a career in Marketing can choose modules in E-Commerce or Market Research.
  • A focus on International Markets is backed up by a wide range of country-related marketing projects as well as Business & Technical Language Courses.


We are strongly focused on preparing our students for the challenges of professional life, running projects and case studies, involving trainers from industry and offering numerous excursions. Important contacts are made very early on.

The practical part of the degree program, which is at least 12 weeks long and takes place between the 4th and 5th semester, takes place either abroad or with an international company in Germany, and puts the theoretical knowledge gained into practice in a wine or beverage company.

Weitere Informationen zum Studiengang
  • Studiengebühren: siehe Website
  • Voraussetzung: Fachhochschulreife
    oder allgemeine Hochschulreife
  • Studienbeginn: Wintersemester
  • Regelstudienzeit: 6 Semester
  • Studienabschluss: Bachelor of Science
  • Referenz-Nr: AUBI-13770 (in der Bewerbung bitte angeben)
  • siehe Website
65366 Geisenheim
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Frau Daniela Archontas-Fadl

Allgemeine Studienberatung
0 6722 502 705
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