Brand Communication

Abschluss
Bachelor of Arts

Regelstudienzeit
6 Semester
 

Studieninhalte

In those times of fierce competition in most markets and with consumers that are ever more demanding, a good product sold at a reasonable price is simply not enough. Instead, many companies gain their distinct competitive advantage via a consistent, relevant and differentiating brand communication.

As a Brand Communication Expert, you will be responsible for conceptualization, planning and the realization of brand communication projects using the entire range of modern media and communication channels. Your main responsibility will be to create advertising solutions that will make a difference – for the people and the business world alike.